Friday, 5 July 2013

In Other News . . . Phoenix unveil video in collaboration with The Creators Project

The French group Phoenix have released a video for their track “Trying To Be Cool” taken from their 2013 self-produced effort “Bankrupt!” The video was released as part of “The Creators Project”, established by Vice and Intel, acts as a platform to showcase “visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression”. The directors on showcase in the video are the Spanish film collective CANADA who have also worked with JUSTICE in the past on the video for “New Lands”. The video shows the band passing through a series of different shots inside an Andy Warhol's factory style setting, with a countdown starting and progressing within each frame. The idea behind the piece was to show two film crews each taking turns for each shot with the countdown, reminiscent of the start of a cinema reel, indicating when the changeover will take place. When the countdown hits zero the film switches to the other crew whether they are ready or not, in the latter case the film goes to black.
Phoenix are currently undergoing a world tour that will finish on November 23rd in Lille, France.
Watch the video via Youtube below:
http://www.youtube.com/watch?v=OePvsCfKHJg

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